Yangguofu Malatang

Founded in 2003, YangGuoFu is the premier and household name of Chinese fast food brand. After 19 years of development through investment in innova- tion and improvement of Chinese food Malatang, and by using unification, standardization and easy-to-ex- pand franchised business model, we have achieved the layout of both nationwide and oversea restau- rants, and show the world the beauty of Chinese food Malatang. On one hand, through innovation and improvement of Malatang, we have enriched the for- mula of Malatang, given a new definition to Mala- tang, and effectively reshaped the perception of con- sumers. Our innovations and improvements include improving the recipe of Malatang soup base, prepar- ing“drinkable Malatang”, and“weigh settlement“ser- vice model and“one man one pot“cooking style, etc.On the other hand, we have built a perfect fran- chise model to ensure food safety, quality of service and consistent dining experience in all“YangGuo- Fu”Malatang restaurants.
We have integrated the values of“health, ingenuity and beauty”into our brand and operation. By cre- atively giving a new definition to Malatang, imple- menting a standardizing and easy-to-expand fran- chise model, building an industrialized supply chain, and integrating online and offline consumption sce- narios, we focus on Malatang with ingenuity, mainly through restaurant operations and retail business, proving high-quality consumption experience, bring- ing health and beauty to consumers around the world.